Miller Lite has released its newest can innovation, the Punch Top Can. The second tab increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite. The second tab can be opened with a wide array of objects and Miller Lite is inviting beer drinkers to have fun opening it. Whether it’s a house key, golf tee or even a dollar bill, you simply set the can on a solid surface, and leverage your chosen opener to open the second tab.
To support the Punch Top Can, the brand is launching new television commercials touting the can’s benefits and inspiring consumers to get creative with their opening tools.